Case Study: Mänttä-Vilppula
Art city Mänttä-Vilppula is known best for its Serlachius-museums, culture events and Metsä Tissue’s factory in Mänttä. International art and culture events bring around 100.000 travellers to the city. To serve them and the citizens regarding to public transportation Mänttä-Vilppula chose AluShel Lts to provide new passenger shelters with artistic touch.
– Art is for everyone and it should be seen everywhere, also in the streets, said Mänttä-Vilppula’s MW-Development’s marketing director Antti Korkka. This time we chose to use the back wall of the passenger shelters. We chose to use graphic arts representing citys culture sights designed by artis Sammy-Daniel Hottinen from Mänttä. He also created the art pictures in our city signs and city pennons. Same graphic arts has been used in printed tourism publication as well as in web marketing. When it came to designing these art pictures we focused on locality. In different communities shelters had their own graphic arts representing that community. In Mänttä historical architecture sights were emphasized, in Vilppula rapids and railroad milieu and in Kolho the scenery of Keuruselkä.
“Neat and unique passenger shelters have gained a lot of positive attention.”
– With the city we chose AluShel to take care of the project because they have strong knowledge when it comes to passenger shelters. Working with them was effortless and easy. They also did the pictures for the walls. We wanted the passenger shelters colour to be the same as the guideposts we had ordered and it worked out really well.
– Neat and unique passenger shelters have gained a lot of positive attention. Shelters have unified the art city look. Especially travellers and the frequent users of the public transportation have enjoyed this. It is great that we haven’t had any vandalism. Not a single art picture or shelter has been soiled or broken.