Advertising at bus stops: a lucrative opportunity for cities
Advertising equipment integrated into bus shelters is a great opportunity for cities to generate additional revenue. Advertising on bus shelters not only covers the investment costs, but can also generate significant profits. In many cities, canopy advertising is already part of the infrastructure and has proven to be an effective way to improve public transport and increase city revenues. AluShel has supplied hundreds of bus shelters with advertising equipment, and we will now look at this issue from our perspective and that of our customers.
Advertising at bus shelters is profitable for cities because the advertising equipment at bus shelters covers the investment costs and can be used to make a profit. The picture shows the AluShel V3 stoplight with advertising equipment delivered to Vantaa. By purchasing the canopy, the city will get better quality canopies and can regularly compete for outdoor advertising.
Why advertising at bus stops pays off
Advertising at bus stops is a smart choice for many reasons. Firstly, the advertising equipment on the shelters reaches a large and diverse audience. People waiting at the bus stop shelter spend time looking at the advertisements, which increases the effectiveness of the advertising. In addition, at bus shelters, the advertising equipment is visible 24 hours a day, ensuring constant attention and reaching potential customers.
Opportunities for cooperation
Cities can work with us and with outdoor advertising companies to install and maintain advertising equipment at bus stops. This model of cooperation is already in use in many cities and has proven to work. The city can purchase the bus shelters from us, and arrange the advertising in cooperation with outdoor advertising companies. This model allows us to purchase the highest quality bus shelters on the market, as the advertising revenue helps cover the investment costs and generates additional income.
Why the city should buy its own bus shelters
There are several reasons why it is worthwhile for the city to buy the bus shelters itself.
- When the city owns the bus shelters, it can sell the advertising space directly to outdoor advertising companies and receive a share of the revenue. This model helps the city to cover its investments and can also generate significant profits.
- Some outdoor advertising companies offer the canopies for free, but at the end of the contract period, they take them away. This can lead to changes in the cityscape and extra costs for new canopies. By buying the canopies itself, the city ensures a coherent urban image and the permanence of high-quality canopies.
- The contract with AluShel may also include access parking, such as bike shelters and bike racks. This will increase the diversity of the city’s infrastructure and improve the user experience for residents.
- Not all cities fit the profile of outdoor advertising companies either, if they do not see a sufficient population base for advertising. In such cases, the city itself can manage the advertising space and sell it to local advertising companies that are more familiar with the local business scene and marketing needs.
- By buying bus shelters, the city can get better quality shelters. Cities can choose high-quality bus shelters made of durable materials that can withstand Finland’s harsh weather conditions and provide a better user experience. AluShel bus stop covers are renowned for their quality and longevity.
- By purchasing bus shelters, the city can decide on the colour and style to match the city’s branding.
Design services and customisation
We can be involved in the design phase of bus stops from the very beginning. We offer the possibility to design tailor-made bus stop covers that meet the specific needs and wishes of the client. In addition, we can design your own bus stop shelter collection, if you wish. In this way, we can ensure that the canopies are perfectly suited to the urban environment and meet all requirements.
The advertising showcase allows you to sell advertising space in a bus stop shelter. Put your bus stop advertising equipment to work with the AluShel Advertising Showcase!
Duration and contract periods of the advertising device
Our advertising equipment is long-lasting and of high quality. The average lifetime of our advertising equipment is around 10 years. Contracts with outdoor advertising companies are usually for 5-10 years, because typically the outdoor advertising companies have paid for the advertising equipment themselves. A long contract period allows outdoor advertising companies to cover their investments and plan their advertising campaigns in the long term. Long-term contracts provide stability and security for both parties: for the city, they guarantee a steady income and maintenance of the bus stops throughout the contract period, and for the outdoor advertising companies, a sufficient period of time to recoup their investments. Sometimes the contracts include an option for additional years. If the city itself owns the advertising equipment, a long-term contract allows the city to cover the costs. On the other hand, the city has the possibility of concluding shorter contracts with different operators.
The benefits of advertising
Advertising at bus stops is beneficial for all parties. Bus shelter users get up-to-date information and entertainment while waiting for a bus. The city or municipality that invests in bus shelters receives additional revenue from advertising, which helps to cover the costs of purchasing and maintaining the shelters. This is particularly important in economically challenging times when additional revenue is valuable.
Bus stop shelter models
Bus shelter advertising equipment can be integrated into, for example, the following durable and high-quality bus shelters: the V3, F3 and O3. These models are designed to withstand Finland’s harsh weather conditions and provide an excellent advertising environment.
The advertising equipment on the bus shelters is safe: the advertising device is at one end of the shelter and the bus is visible to the occupant without obstruction.
Summary
Advertising at bus stops is a lucrative opportunity for cities and municipalities. Advertising equipment at bus stops provides additional revenue, improves the quality of public transport and benefits bus stop users. Working with us and outdoor advertising companies makes the installation and maintenance of advertising equipment easy and profitable. Our tailor-made design services ensure that bus shelters fit perfectly into the urban environment and meet all requirements. Advertising on bus shelters is an investment that pays for itself many times over.
